DEMYSTIFY CHINA

CHINA CULTURAL IQ


Develop a Cultural IQ & Increase your ROI
  

Half-day (on-site or webinar)


There has never been a more important time to understand the business approaches of this powerhouse nation and vital trade partner. Position your business and team to meet the new global challenges.


China’s rapid economic rise is driven by business practices that are unfamiliar to most Western companies. Yet Western companies must understand the Chinese approach to business if they wish to retain their market position and reputation as Business and Innovation Leaders in the global economy. This seminar will help you understand the differences in business culture between China and the West and teach you how to adjust your expectations when doing business in or with China. 

How You Will Benefit

● Gain a comprehensive understanding of how the Chinese do business with our 5Ps of Global Marketing Strategy Framework(™), which covers Chinese approaches to evolved definitions of Product, Price, Place, Promotion...and Politics – the geopolitical influence in trade. 

● Take the Trade Wars challenge into your own hands

● Set yourself up for success when doing business with Chinese companies or when competing with them globally

● Reduce unpleasant surprises when dealing with Chinese companies

Who Should Attend

● Professionals in sales, marketing, business development, strategy planning, or operations

● Business people expanding into China

● Companies considering Chinese investors

● Public sector personnel and policy makers

● Trade associations

● Anyone who’s curious

Testimonials

"The class is commendable and the instructor had explained the concepts very well. I would like to learn from her again in future."
~ Visa


"Very warm and engaging, made the course fun. Appreciate the personal relationship with the students."
~ Visa


"Really a nice and smart person. She made the class engaging and interesting!"

~ Capital One


"Your talk was the best among other MBA classes. Your careful preparation and delivery made the students very engaged … Your presentation format works really well for the class."

 ~ Subin Im, Ph.D., Marketing Professor, San Francisco State University

CHINA UNLOCKED & ADOPT NEW STRATEGIES

China Unlocked + New Strategies

Demystify China & Adopt New Strategies


Learn, Adapt & Adopt New Ways to Succeed


Full-day (on-site)


This full-day course is an extension of the half-day Demystify China seminar, with added recommendations on how to change your current strategy and respond to new trade dynamics.

Chinese competitors are rapidly changing the dynamics of global trade through a better understanding of customer needs and a powerful fusion of politics and product. Drawing from our hard-won experience competing directly with China at companies including Cisco, this course gives you a solid (and eye-opening) understanding of how the Chinese do business and how you can adapt your strategy and business practices accordingly to succeed in these new global dynamics. 


How You Will Benefit

● Gain a comprehensive understanding of how the Chinese do business in our 5Ps of Global Marketing Strategy Framework(™), which covers Chinese approaches to Product, Price, Place, Promotion...and Politics

● Learn how to adjust your own strategy and respond to new global trade dynamics


Who Should Attend

● Professionals in sales, marketing, business development, strategy planning, or operations

● Business people expanding into china

● Companies considering Chinese investors

● Public sector personnel and policy makers

● Trade associations

Demystify China & Adopt New Strategies

Testimonials

"Amy’s deep experience in global business strategy at Fortune 500 companies informs her engaging and thought–provoking presentations and writing. Lively examples and humor are skillfully integrated in her seminars, and participants come away with fresh insights and with specific action plans to achieve targeted business goals."

~ Kathryn Welds, Chief of Staff, Hewlett Packard


"Amy was an outstanding instructor. She made the material relatable to our everyday personal and professional lives. She knew when we needed a morale boost and was a very effective instructor." 

 ~ Alicia Faustyn, Apple


"BEST INSTRUCTOR SO FAR! Amy was great at getting us engaged, she literally lead by example to get the 'team' (students) interested and active in the discussions and activities. Really enjoyed this course with her!"

~ Teresa Smythia, Apple

Book Here