Brandon, Apple Inc
Going global (exporting), being global, and knowing about globalization is a necessity to survive and thrive today.
One nation or market no longer dominates decisions and direction.
Geopolitics and trade are intersecting like never before.
The rapid growth and influence of emerging markets means the way business & innovation is done is changing. The West no longer rules.
Emerging markets are no longer just an export destination but they are showing Western companies that there are new ways to innovate and meet customer needs.
Competition is greater than ever before.
New players, especially those from China, play by different rules that can put you at a disadvantage or catch you off-guard.
Leaders need a new playbook to be more competitive globally.
Status quo doesn’t cut it.
If you are standing still you are falling behind.
Diversify your markets.
Be smarter and move more quickly with the market.
Develop your Cultural IQ and enhance your ROI.
Adapt to the new competitive dynamics and to the needs and expectations of customers in emerging markets.
Apply a new strategic framework to your global sales & marketing approach.
Be innovative in how you do business abroad in China and other markets.
Business leaders need a deeper understanding of how the West and the East intersect and compete. Adapt to global trade dynamics by
Adopting new models and practices from the East.
Develop your Cultural IQ & Impact your ROI
Can be delivered in-person or via webinar
Ideal for Trade Missions
->Learn how China does business and be prepared.
China is everywhere in a big way. And they are not going away.
Trade wars and geopolitics are highlighting differences between East and West.
Whether you're looking to export to China, partner with China domestically or compete with them globally, you need to know more about how they do business - because it's not what you're used to.
Learn, Adapt & Adopt New Ways to Succeed
Length: 1 day
Learn how China does business + Adopt new strategies to change your game for success.
As a Western-based company, you realize that your usual way of doing business is not optimal in dealing with China or with other emerging markets. You need to Adapt and you need to Adopt new business practices.
In this course we use the structured approach of our 5Ps of Global Marketing Strategy Framework for you to:
a) Learn how China does business AND
b) Gain strategies on how you can evolve your approach for better sales results.
Change your Sales Mindset, Compete & Win
Workshop Length: 2 days
Old approaches won't work in new markets. Competition isn't just more intense as ever before, it's different as well (especially from emerging markets).
One corporate sales strategy can’t be replicated for different country sales. Product superiority isn't enough to win.
In this workshop, apply our 5Ps of Global Marketing Strategy FrameworkTM to change your game for success in new markets and as you compete with emerging markets competitors.
Become Innovative at Innovation
Workshop Length: 1 day
Innovation isn't just about new products anymore. Fast followers in emerging markets, especially from China, are innovating in different ways - and quickly.
Our course teaches you how to integrate new innovation models from both East and West so that you can stay ahead on the innovation curve and protect your innovation advantage.
Ideal for Startups and/or Technical experts
Workshop Length: Variable
You are good at creating innovative products and need more business skills. You may be at a start-up, incubator, accelerator, or just want to develop a different skills-set of your employees.
Gain best practices from 15 years of Silicon Valley experience and customize a program.
Build and manage a complex, virtual team and execute on a large mandate.
Length: 1 day
Bridging the Knowledge-to-Action Gap
Length: 1 day
A low-commitment exploration of a new market that caters to the mindset of entrepreneurs in their export journey.
We can help you assess whether you're ready to successfully enter a new market - or whether you've still got work to do.
You'll get a quick snapshot to validate how you would position your product in this market while considering competitive and customer dynamics.
Influence exporters’ actions for better outcomes
Length: 1 day
Your job is to advise exporters and businesses on how to diversify their markets and grow their business. But you are challenged by their lack of action or execution on your information or advice.
They think differently and so do you. Gain an understanding of their mindset - how an entrepreneur thinks, what are their concerns and learn how to 'speak their language' using tools that will mobilize SME exporters into the right direction of success. Influence exporters’ actions for better outcomes.
Amy Karam: Global Strategy & Innovation Expert
Business, politics and innovation are intertwined as never before.
As a speaker, consultant and corporate instructor Amy Karam equips companies and governments with insights and strategies to successfully navigate challenging global dynamics and new kinds of competition.
Bridging Silicon Valley and the World
Amy’s expertise extends from Silicon Valley to emerging markets on four continents - Asia, LATAM, EU, NA.
Redefining "Innovation" and how to be competitive in emerging markets.
Amy has redefined innovation and improved competitiveness for small startups, SMBs, and Fortune 500 companies.
Her experience includes holding senior-level positions and engagements at:
...to name a few.
Developing a "Global" winning strategy using best practices from across the globe.
Amy brings the next generation of competitive strategies to the next generation of global business leaders.
Professional education instructor at
Professor in the business faculties of Carleton and the U of Ottawa.
With a fun and engaging style, Amy drives home the principles your team needs to learn and the actions they must take.
THE CHINA FACTOR:
Leveraging Emerging Business Strategies to Compete Grow and Win in the New Global Economy (published by Wiley)
Become Innovative in How you Do Business
Become Innovative at Innovation
The economic rise of China and other new entrants is challenging Western companies in new ways. The China Factor (Wiley) explains why, and provides actionable strategies for success in any market. Based on real-world examples from more than 50 countries, Amy’s book will teach you how to:
● Grow and maintain an Innovation Advantage using 5 models
● Learn from disruptors how to to win customers in emerging markets
● Understand the new role of politics in global business
● Develop a deeper Cultural IQ to expand your customer base
● Use a 5-part Strategic Framework to formulate new sales tactics
Whether you’re running a startup, SME or a multinational corporation, we can shift your marketing and sales mindset to win in the new global economy, where new competitors and new types of competition are rewriting the rules.
If you’re advising companies on expanding abroad or preparing a delegation for an upcoming trade mission, we can help you assess the opportunities and give you a framework for success.
Your members need to stay up-to-date on new global business dynamics to stay competitive and win. We can educate them on the business culture and practices in China and emerging markets, where familiar rules don’t apply.
Keep your curriculum current to give your students the best chance of success. We base our courses on real-world scenarios to challenge your students’ abilities and impart them with the skills they will need outside the classroom.
We show you how you can export and innovate with greater impact and boost your competitive advantage to stay ahead in mature and emerging markets alike.
Competitors in China and other emerging markets are changing the very nature of innovation. We show you how their models and approaches are winning new customers so you can change the way you innovate your products.
Shift into a more competitive mindset and learn how to adapt your marketing and sales strategies to the opportunities.
Learn how cross-pollinating business practices and new innovation models from East to West opens new opportunities for growth.
Win more customers in new markets and protect your margins to build on or expand your position. Cultural IQ = ROI
"Never had a better instructor for training here at Apple. She was engaging, knowledgeable, and succeeded in getting the entire class to contribute. Better than most instructors I had in business school."
Brandon B., Apple
"Amy's understanding of international markets and the "bigger picture" are critical to the company's battle against [competitor x]. Her efforts for the Middle East and Africa regions are praised at all levels. Additionally, her work delivering training, and her work with the Value-Selling team, were very valuable to the program." -Cory E., Snr. Director Sales Operations, Cisco
"She is a power house of knowledge with great experience & energy!!! Her charming nature makes the learning environment most interactive, interesting and enhances engagement!"
- Ruk Neelam, Nationwide
The Key to Global Economic Growth - Amy Karam TEDx
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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